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Topic: Media production 

Arts and Communication

 Standard 1.  Understands the principles, processes, and products associated with arts and communication media
  Level IV (Grade 9-12)
   Benchmark 4.Uses production concepts and techniques (e.g., auditioning, directing, producing, scheduling) for various media (e.g., theatre, film, television, electronic media)
    Knowledge/skill statements
     1.Uses production concepts for various media
     2.Uses production techniques for various media
     3.Uses auditioning for the production of various media
     4.Uses directing techniques for the production of various media
     5.Uses scheduling for the production of various media
     6.Uses production concepts and techniques for theatre
     7.Uses production concepts and techniques for film
     8.Uses production concepts and techniques for television
     9.Uses production concepts and techniques for electronic media
   Benchmark 6.Knows skills used in electronic communications (e.g., producing audio recordings and broadcasts, producing video recordings and motion pictures)
    Knowledge/skill statements
     1.Knows skills used in producing audio recordings
     2.Knows skills used in producing audio broadcasts
     3.Knows skills used in producing video recordings

Language Arts

 Standard 10.  Understands the characteristics and components of the media
  Level I (Grade K-2)
   Benchmark 4.Understands that media messages and products are created by people (e.g., individuals and groups) and represent real and imaginary experience
    Knowledge/skill statements
     1.Understands media messages are created by people
     3.Understands media messages represent real experiences
     4.Understands media messages represent imaginary experience
     5.Understands media products represent real experiences
     6.Understands media products represent imaginary experience
  Level II (Grade 3-5)
   Benchmark 3.Knows that a variety of people are involved in the creation of media messages and products (e.g., actors, directors, cinematographers, producers, scriptwriters, graphic artists, illustrators, news photographers)
    Knowledge/skill statements
     1.Knows variety of people involved in creation of media messages
     2.Knows people involved in creation of media products
     3.Knows actors are involved in creation of media
     4.Knows directors are involved in creation of media
     5.Knows cinematographers are involved in creation of media
     6.Knows producers are involved in creation of media
     7.Knows scriptwriters are involved in creation of media
     8.Knows graphic artists are involved in creation of media
     9.Knows illustrators are involved in creation of media
     10.Knows news photographers are involved in creation of media
   Benchmark 4.Understands that media messages and products are composed of a series of separate elements (e.g., shots in movies, sections of a newspaper)
    Knowledge/skill statements
     1.Understands media messages are composed of a series of separate elements
     2.Understands media products are composed of a series of separate elements
     3.Understands that separate shots in movies compose the film as a whole
     4.Understands that different sections make up a newspaper
  Level III (Grade 6-8)
   Benchmark 5.Understands aspects of media production and distribution (e.g., different steps and choices involved in planning and producing various media; various professionals who produce media, such as news writers, photographers, camera operators, film directors, graphic artists, political cartoonists)
    Knowledge/skill statements
     1.Understands aspects of media production
     2.Understands aspects of media distribution
     3.Understands steps involved in planning media
     4.Understands choices involved in planning media
     5.Understands steps involved in producing media
     6.Understands choices involved in producing media
     7.Understands the role of various professionals who produce media
     8.Understands the role of news writers in producing media
     9.Understands the role of photographers in producing media
     10.Understands the role of camera operators in producing media
     11.Understands the role of film directors in producing media
     12.Understands the role of graphic artists in producing media
     13.Understands the role of political cartoonists in producing media
   Benchmark 6.Understands the ways in which image-makers carefully construct meaning (e.g., idea and word choice by authors, images created by photographers, television programs created by groups of people, photos or cutlines chosen in newspapers)
    Knowledge/skill statements
     1.Understands how an author’s idea choices construct meaning
     2.Understands how an author’s word choices construct meaning
     3.Understands how images created by photographers construct meaning
     4.Understands how television programs created by groups of people construct meaning
     5.Understands how photos are chosen for newspapers to construct meaning
     6.Understands how cut lines are chosen for newspapers to construct meaning
   Benchmark 7.Understands influences on the construction of media messages and images (e.g., the historical period or place in which they were made; laws that govern mass media, such as truth in advertising; the socio-cultural background of the target audience; financial factors such as sponsorship; cause-and-effect relationships between mass media coverage and public opinion trends)
    Knowledge/skill statements
     1.Understands influences on the construction of media
     2.Understands the influence of the historical period in which media was made
     3.Understands the influence of the place in which media messages were made
     4.Understands laws that govern mass media
     5.Understands truth in advertising
     6.Understands the influence of the socio-cultural background of target audience
     7.Knows a variety of financial factors that may influence media construction
     8.Understands sponsorship as a financial factor
     9.Understands cause-and-effect relationships between mass media coverage and public opinion trends
  Level IV (Grade 9-12)
   Benchmark 4.Understands production elements that contribute to the effectiveness of a specific medium (e.g., the way black-and-white footage implies documented truth; the way set design suggests aspects of a character’s socio-cultural context; effectiveness of packaging for similar products and their appeal to purchasers)
    Knowledge/skill statements
     1.Understands the way black-and-white footage implies documented truth
     2.Understands way set design suggests aspects of characters socio-cultural context
     3.Understands effectiveness of packaging for similar products
     4.Understands appeal to purchasers by packaging
   Benchmark 5.Understands aspects of media ownership and control (e.g., concentration of power and influence with a few companies; diversification of media corporations into other industries; the commercial nature of media; influence of origins on a media message or product)
    Knowledge/skill statements
     1.Understands aspects of media ownership
     2.Understands aspects of media control
     3.Understands concentration of power with a few companies
     4.Understands influence with a few companies
     5.Understands diversification of media corporations into other industries
     6.Understands commercials nature of media
     7.Understands influence of origins on media message
     8.Understands influence of origins on media products
   Benchmark 6.Understands the influence of different factors (e.g., media owners, sponsors of specific programs, codes governing advertising aimed at children, copyright laws) on media production, distribution, and advertising (e.g., whether a program is scheduled late at night or at peak times, whether a film is released in theaters or only on video)
    Knowledge/skill statements
     1.Understands influence of different factors on media
     2.Understands influence of different factors on production
     3.Understands influence of different factors on distribution
     4.Understands influence of different factors on advertising
     5.Understands influence of media owners on media
     6.Understands influence of media owners on production
     7.Understands influence of media owners on distribution
     8.Understands influence of media owners on advertising
     9.Understands influence of sponsors of specific programs on media
     10.Understands influence of sponsors of specific programs on production
     11.Understands influence of sponsors of specific programs on distribution
     12.Understands influence of sponsors of specific programs on advertising
     13.Understands influence of codes governing advertising aimed at children on media
     14.Understands influence of codes governing advertising aimed at children on production
     15.Understands influence of codes governing advertising aimed at children on distribution
     16.Understands influence of codes governing advertising aimed at children on advertising
     17.Understands influence of copyright laws on media
     18.Understands influence of copyright laws on production
     19.Understands influence of copyright laws on distribution
     20.Understands influence of copyright laws on advertising
     21.Understands why program is scheduled late at night
     22.Understands why program is scheduled at peak times
     23.Understands why film is released in theaters
     24.Understands why film is released on video
   Benchmark 8.Understands the extent to which audience influences media production (e.g., selection of audiences on the basis of their importance to advertisers or media institutions; production of programs with high audience ratings and low production costs, such as game shows; how media producers determine or predict the nature of audiences)
    Knowledge/skill statements
     1.Understands selection of audiences on basis of importance to advertisers
     2.Understands selection of audiences on basis of importance to media institutions
     3.Understands production of programs with high audience ratings (game shows)
     4.Understands production of programs with low production costs (game shows)
     5.Understands how media producers determine nature of audience
     6.Understands how media producers predict nature of audience
   Benchmark 9.Understands the relationship between media and the production and marketing of related products (e.g., how and why books are reissued in conjunction with film releases; how the target audience for a film determines the range of products marketed and this marketing in turn helps shape the film)
    Knowledge/skill statements
     1.Understands relationship between media and production of related products
     2.Understands relationship between media and marketing of related products
     3.Understands how books are reissued in conjunction with film releases
     4.Understands why books are reissued in conjunction with film releases
     5.Understands how target audience for film determines range of products marketed
     6.Understands marketing of products for a film helps shape the film
  Level 7 (Grade 13-13)
   Benchmark 1.Uses principles and techniques (e.g., purpose, point of view, images, texts, language, sound) to create coherent productions through a variety of media
    Knowledge/skill statements
     1.Uses purpose to create productions through a variety of media.
     2.Uses point of view to create productions through a variety of media.
     3.Uses images to create productions through a variety of media.
     4.Uses texts to create productions through a variety of media.
     6.Uses sound to create productions through a variety of media.