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Topic: Principles and methods to determine sales potential  

Business Education

 Standard 48.  Understands the selling process and forecasting principles and methods used to determine sales potential for specific products
  Level IV (Grade 9-12)
   Benchmark 1.Understands the concept of market potential
    Knowledge/skill statements
     1.Understands market potential concept
   Benchmark 2.Understands the relationship between sales forecasting and business success
    Knowledge/skill statements
     1.Understands sales forecasting
     2.Understands business success
     3.Understands relationship between sales forecasting and business success
   Benchmark 5.Knows a variety of selling strategies (e.g., feature-benefit selling, suggestion selling, counselor selling)
    Knowledge/skill statements
     1.Knows a variety of selling strategies
     2.Knows feature-benefit selling strategy
     3.Knows suggestion selling strategy
     4.Knows counselor selling strategy
   Benchmark 6.Understands a variety of sales approaches (e.g., industrial approach, retailing approach)
    Knowledge/skill statements
     1.Understands industrial sales approach
     2.Understands retailing sales approach