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Topic: Strategies used with diversified marketplaces  

Business Education

 Standard 46.  Understands characteristics of a market and strategies used to deal with a diversified marketplace
  Level IV (Grade 9-12)
   Benchmark 3.Knows strategies to influence rational and emotional buying motives (e.g., emotional motives such as ambition, pleasure, and leisure time; rational motives such as durability, economy in purchase, and dependability in use)
    Knowledge/skill statements
     1.Knows ambition is a strategy used to influence emotional buying motives
     2.Knows pleasure is a strategy used to influence emotional buying motives
     3.Knows leisure time is a strategy used to influence emotional buying motives
     4.Knows durability is a strategy used to influence rational buying motives
     5.Knows the economy in purchase is a strategy used to influence rational buying motives
     6.Knows dependability in use is a strategy used to influence rational buying motives
   Benchmark 5.Knows advantages and disadvantages of market segmentation and mass marketing
    Knowledge/skill statements
     1.Knows advantages of market segmentation
     2.Knows advantages of mass marketing
     3.Knows disadvantages of market segmentation
     4.Knows disadvantages of mass marketing
   Benchmark 6.Knows factors to be considered when selecting a target market (e.g., selling costs, competition, required resources) and strategies to reach the selected target market
    Knowledge/skill statements
     1.Knows factors to be considered when selecting a target market
     2.Knows selling is a factor to consider when selecting a target market
     3.Knows costs are a factor to consider when selecting a target market
     4.Knows competition is a factor to consider when selecting a target market
     5.Knows required resources are a factor to consider when selecting a target market
     6.Knows strategies to reach the selected target market