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Topic: Influence of external factors and competition on marketing 

Business Education

 Standard 44.  Understands how external factors and competition influence or dictate marketing decisions
  Level IV (Grade 9-12)
   Benchmark 1.Knows advantages and disadvantages of marketing regulation and its effect on various businesses and industries
    Knowledge/skill statements
     1.Knows advantages of marketing regulation
     2.Knows disadvantages of marketing regulation
     3.Knows market regulation’s effect on various businesses
     4.Knows market regulation’s effect on various industries
   Benchmark 2.Knows effects of domestic and international economic conditions on marketing strategy
    Knowledge/skill statements
     1.Knows effects of domestic economic conditions on marketing strategy
     2.Knows effects of international economic conditions on marketing strategy
   Benchmark 3.Knows ways in which special interest groups affect marketing (e.g., pressure for government regulations, boycotts)
    Knowledge/skill statements
     1.Knows ways in which special interest groups affect marketing
     2.Knows ways in which pressure for government regulations affects marketing
     3.Knows ways in which boycotts affect marketing
   Benchmark 4.Knows effects of cultural differences on marketing
    Knowledge/skill statements
     1.Knows how marketing is affected by cultural differences
   Benchmark 5.Knows elements of direct and non-direct competition and their effects on marketing strategy
    Knowledge/skill statements
     1.Knows elements of direct competition
     2.Knows elements of non-direct competition
     3.Knows the effects on marketing strategy by direct competition
     4.Knows the effects on marketing strategy by non-direct competition
   Benchmark 6.Knows how marketing decisions and strategies are influenced by changing technologies (e.g., mass distribution systems, information technology, data bases, communications technology, product innovation and development)
    Knowledge/skill statements
     1.Knows how marketing decisions are influenced by changing technologies
     2.Knows how marketing decisions are influenced by mass distribution systems
     3.Knows how marketing strategies are influenced by changing technologies
     4.Knows how marketing decisions are influenced by information technology
     5.Knows how marketing decisions are influenced by databases
     6.Knows how marketing decisions are influenced by communications technology
     7.Knows how marketing decisions are influenced by product innovation
     8.Knows how marketing decisions are influenced by product development
     9.Knows how marketing strategies are influenced by mass distribution systems
     10.Knows how marketing strategies are influenced by information technology
     11.Knows how marketing strategies are influenced by databases
     12.Knows how marketing strategies are influenced by communications technology
     13.Knows how marketing strategies are influenced by product innovation
     14.Knows how marketing strategies are influenced by product development