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Topic: Functions of marketing 

Business Education

 Standard 43.  Understands the roles of marketing and the impact of marketing on the individual, business, and society
  Level IV (Grade 9-12)
   Benchmark 5.Knows marketing functions (e.g., distribution, financing, marketing-information management, pricing, product planning, promotion, purchasing, risk management, selling) and how they contribute to the marketing concept
    Knowledge/skill statements
     1.Knows marketing functions
     2.Knows how marketing functions contribute to the marketing concept
     3.Knows distribution as a marketing function
     4.Knows financing as a marketing function
     5.Knows marketing-information management as a marketing function
     6.Knows pricing as a marketing function
     7.Knows risk management as a marketing function
     8.Knows selling as a marketing function
     9.Knows how distribution contributes to the marketing concept
     10.Knows how financing contributes to the marketing concept
     11.Knows how marketing-information management contributes to the marketing concept
     12.Knows how pricing contributes to the marketing concept
     13.Knows how product planning contributes to the marketing concept
     14.Knows how promotion contributes to the marketing concept
     15.Knows how purchasing contributes to the marketing concept
     16.Knows how risk management contributes to the marketing concept
     17.Knows how selling contributes to the marketing concept