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Topic: Role and impact of marketing 

Business Education

 Standard 43.  Understands the roles of marketing and the impact of marketing on the individual, business, and society
  Level IV (Grade 9-12)
   Benchmark 1.Understands how the market system operates as an independent, price-directed system of exchange that satisfies needs and wants
    Knowledge/skill statements
     1.Understands how the market system operates as an independent system of exchange that satisfies needs
     2.Understands how the market system operates as an independent system of exchange that satisfies wants
     3.Understands how the market system operates as a price-directed system of exchange that satisfies needs
     4.Understands how the market system operates as a price-directed system of exchange that satisfies wants
   Benchmark 2.Knows how the marketing environment affects peoples’ lifestyles, standards of living, and preferences
    Knowledge/skill statements
     1.Knows how the marketing environment affects peoples’ lifestyles
     2.Knows how the marketing environment affects peoples’ standards of living
     3.Knows how the marketing environment affects peoples’ preferences
   Benchmark 3.Knows the major types of markets in the American economy (e.g., consumer market, including individuals and households; industrial market, including producers, resellers, and government; non-business organization market, including churches, civic and professional groups, and charitable organizations)
    Knowledge/skill statements
     1.Knows the major types of markets in the American economy
     2.Knows consumer markets, including individuals
     3.Knows consumer markets, including households
     4.Knows industrial markets, including producers
     5.Knows industrial markets, including resellers
     6.Knows industrial markets, including the government
     7.Knows non-business organization markets, including churches
     8.Knows non-business organization markets, including civic and professional groups
     9.Knows non-business organization markets, including charitable organizations
   Benchmark 4.Understands the role of marketing in providing form, time, place, possession, and information utility (e.g., form utility is added to products when they are prepared and displayed for sale, time utility is added to products by making them available when needed, place utility is added to products by having them available where needed, possession utility is added by transferring ownership to the customer, information utility is added by allowing two-way communication between the seller and the buyer)
    Knowledge/skill statements
     1.Understands form utility is added to products when they are prepared and displayed for sale
     2.Understands time utility is added to products by making them available when needed
     3.Understands place utility is added to products by having them available where needed
     4.Understands possession utility is added by transferring ownership to the customer
     5.Understands information utility is added by allowing two-way communication between the seller and the buyer
   Benchmark 5.Knows marketing functions (e.g., distribution, financing, marketing-information management, pricing, product planning, promotion, purchasing, risk management, selling) and how they contribute to the marketing concept
    Knowledge/skill statements
     1.Knows marketing functions
     2.Knows how marketing functions contribute to the marketing concept
     3.Knows distribution as a marketing function
     4.Knows financing as a marketing function
     5.Knows marketing-information management as a marketing function
     6.Knows pricing as a marketing function
     7.Knows risk management as a marketing function
     8.Knows selling as a marketing function
     9.Knows how distribution contributes to the marketing concept
     10.Knows how financing contributes to the marketing concept
     11.Knows how marketing-information management contributes to the marketing concept
     12.Knows how pricing contributes to the marketing concept
     13.Knows how product planning contributes to the marketing concept
     14.Knows how promotion contributes to the marketing concept
     15.Knows how purchasing contributes to the marketing concept
     16.Knows how risk management contributes to the marketing concept
     17.Knows how selling contributes to the marketing concept
   Benchmark 6.Understands the role of marketing in business and non-business organizations
    Knowledge/skill statements
     1.Understands the role of marketing in business organizations
     2.Understands the role of marketing in non-business organizations