Standards Database Logo
Home | Browse | Search | Purpose | History | Process | Acknowledgment| Reference

 


 


Topic: Marketing and international business 

Business Education

 Standard 32.  Understands the social, cultural, political, legal, and economic factors and issues that shape and impact the international business environment
  Level IV (Grade 9-12)
   Benchmark 5.Understands the characteristics of marketing in international business (e.g., types of media used in foreign markets; advertising strategies and techniques used in foreign markets; strategies for increasing a business’s involvement in international markets; elements of multinational and mass marketing; similarities and differences between international consumer markets and commercial markets)
    Knowledge/skill statements
     1.Understands characteristics of marketing in international business
     2.Understands types of media used in foreign markets
     3.Understands advertising strategies used in foreign markets
     4.Understands advertising techniques used in foreign markets
     5.Understands strategies for increasing a business’s involvement in international markets
     6.Understands elements of multinational marketing
     7.Understands elements of mass marketing
     8.Understands similarities between international consumer markets and commercial markets
     9.Understands differences between international consumer markets and commercial markets