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Topic: Business and the global marketplace 

Business Education

 Standard 17.  Understands that cultural difference, export/import opportunities, and current trends in a global marketplace can affect an entrepreneurial venture
  Level IV (Grade 9-12)
   Benchmark 1.Knows that entrepreneurs wishing to do business in another culture must understands that language and behaviors used in the American culture will not always be useful in a foreign culture (e.g., slogans that don’t translate meaningfully or are insulting after translation)
    Knowledge/skill statements
     1.Knows that entrepreneurs wishing to do business in other cultures must understand the language differences of that culture compared to American culture
     2.Knows that entrepreneurs wishing to do business in other cultures must understand the behavior differences of that culture compared to American culture
     3.Knows American slogans that don’t translate to another culture meaningfully
     4.Knows American slogans that are insulting to another culture after translation
   Benchmark 2.Knows ways businesses can take part in international trade (e.g., manufacturers can build cost-saving factories in other countries; retailers may buy imported products to sell in the domestic market; consultants can travel to other countries to uses their expertise)
    Knowledge/skill statements
     1.Knows ways business can be involved in international trade
     2.Knows manufacturers can build cost-saving factories in other countries
     3.Knows retailers may buy imported products to sell in the domestic market
     4.Knows consultants can travel to other countries to use their expertise
   Benchmark 3.Knows some reasons entrepreneurs would want to trade with other countries (e.g., prices of goods may be lower in other countries, competition in other countries may not be as intense, profit margins may be higher in other countries)
    Knowledge/skill statements
     1.Knows some reasons why entrepreneurs would want to trade with other countries
     2.Knows prices of goods may be lower in other countries
     3.Knows competition in other countries may not be as intense
     4.Knows profit margins may be higher in other countries
   Benchmark 4.Knows sources that provide information about exporting and importing opportunities (e.g., trade associations, foreign trade journals, government agencies)
    Knowledge/skill statements
     1.Knows sources that provide information about exporting and importing opportunities
     2.Knows that trade associations provide information about exporting and importing opportunities
     3.Knows that foreign trade journals provide information about exporting and importing opportunities
     4.Knows that government agencies provide information about exporting and importing opportunities
   Benchmark 5.Knows factors to be considered when selecting the country and market to do business with (e.g., extent of economic development, size of population, purchasing power of population)
    Knowledge/skill statements
     1.Knows factors to consider when selecting a country and market to do business with
     2.Uses the extent of economic development to consider what country and market to do business with
     3.Uses the size of population to consider what country and market to do business with
     4.Uses the purchasing power of the population to consider what country and market to do business with