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Topic: Mass media format 

Language Arts

 Standard 10.  Understands the characteristics and components of the media
  Level I (Grade K-2)
   Benchmark 1.Knows the various types of media (e.g., newspapers, radio, television, billboards)
    Knowledge/skill statements
     1.Knows billboards as a type of media
     2.Knows newspapers as a type of media
     3.Knows radio as a type of media
     4.Knows television as a type of media
   Benchmark 2.Knows that there are different types of media categories (e.g., news programs, sports programs, commercials)
    Knowledge/skill statements
     1.Knows commercials as a category of media
     2.Knows news programs as a category of media
     3.Knows sports programs as a category of media
   Benchmark 3.Understands that there are common conventions used in media (e.g., the layout of a newspaper, including headlines, photographs, and different sections; how theme music, sound effects, titles, and graphics represent the beginning and ending of a television program)
    Knowledge/skill statements
     1.Understands graphics represent the beginning and ending of a television program
     2.Understands that newspapers have a specific type of layout
     3.Understands the layout of a newspaper includes headlines
     4.Understands that the layout of newspapers include photographs
     5.Understands that the layout of a newspaper includes different sections
     6.Understands theme music represents the beginning and ending of a television program
     7.Understands sound effects represent the beginning and ending of a television program
     8.Understands titles represent the beginning and ending of a television program
  Level II (Grade 3-5)
   Benchmark 1.Knows the main formats and characteristics of familiar media (e.g., the format of quiz shows on television: host/hostess, contestants, competition for prizes of commercial value; types of advertising such as billboards, T-shirts, or commercials; characteristics of films and magazines)
    Knowledge/skill statements
     1.Knows formats of familiar media
     2.Knows characteristics of familiar media
     3.Knows format of quiz shows on television
     4.Knows the role of host or hostess on quiz shows
     5.Knows the role of contestants on quiz shows
     6.Knows about competition for prizes on quiz shows
     7.Knows types of advertising
     8.Knows billboards as a type of advertising
     9.Knows t-shirts as a type of advertising
     10.Knows commercials as a type of advertising
     11.Knows characteristics of films
     12.Understands how informational texts can serve practical purposes
   Benchmark 2.Understands similarities and differences among a variety of media (e.g., ways in which documentary films, the Internet, and the radio present similar information; similar categories, such as news and feature stories in magazines, tabloid newspapers, and on television; literary elements in film and written stories)
    Knowledge/skill statements
     1.Understands similarities among media
     2.Understands differences among media
     3.Understands ways documentary films present information
     4.Understands ways the internet presents information
     5.Understands ways the radio presents information
     6.Understands similar categories of media
     7.Understands that news and feature stories in magazines are similar
     8.Understands that tabloid newspapers and television are similar
     9.Understands that literary elements in film and written stories are similar
   Benchmark 4.Understands that media messages and products are composed of a series of separate elements (e.g., shots in movies, sections of a newspaper)
    Knowledge/skill statements
     1.Understands media messages are composed of a series of separate elements
     2.Understands media products are composed of a series of separate elements
     3.Understands that separate shots in movies compose the film as a whole
     4.Understands that different sections make up a newspaper
  Level III (Grade 6-8)
   Benchmark 1.Knows characteristics of a wide range of media (e.g., television news favors messages that are immediate and visual, news photographs favor messages with an emotional component)
    Knowledge/skill statements
     1.Knows news photographs favor messages with an emotional component
     2.Knows television news favors messages that are immediate
     3.Knows television news favors messages that are visual
   Benchmark 3.Understands how the type of media affects coverage of events or issues (e.g., how the same event is covered by the radio, television, and newspapers; how each medium shapes facts into a particular point of view; how limitations and advantages of various media affect coverage of events)
    Knowledge/skill statements
     1.Understands media affects coverage of events
     2.Understands media affects coverage of issues
     3.Understands how same event is covered by radio, television, and newspapers
     4.Understands how each medium shapes facts into particular point of view
     5.Understands how limitations of media affect coverage of events
     6.Understands how advantages of media affect coverage of events
   Benchmark 4.Understands various elements that recur across media (e.g., common features found in print and broadcast advertising; the layout of magazines and newspapers, including headlines, photographs, regular columns, feature articles, and editorials)
    Knowledge/skill statements
     1.Understands common features found in print advertising
     2.Understands common features found in broadcast advertising
     3.Understands the layout of magazines
     4.Understands the layout of newspapers
     5.Understands the layout of headlines in media
     6.Understands the layout of photographs in media
     7.Understands the layout of regular columns in media
     8.Understands the layout of editorials in media
     12.Understands the layout of feature columns in media
  Level IV (Grade 9-12)
   Benchmark 2.Understands how different media (e.g., documentaries, current affairs programs, web pages) are structured to present a particular subject or point of view
    Knowledge/skill statements
     1.Understands how media are structured to present a subject
     2.Understands how media are structured to present a point of view
     3.Understands how documentaries are structured to present a subject
     4.Understands how documentaries are structured to present a point of view
     5.Understands how web pages are structured to present a subject
     6.Understands how web pages are structured to present a point of view
     7.Understands how current affair programs are structured to present a subject
     8.Understands how current affair programs are structured to present a point of view
   Benchmark 3.Understands aspects of the construction of media messages and products (e.g., the significance of all parts of a visual text, such as how a title might tie in with main characters or themes)
    Knowledge/skill statements
     1.Understands aspects of construction of media messages
     2.Understands aspects of construction of media products
     3.Understands significance of all parts of visual text
     4.Understands how a title might tie in with main character
     5.Understands how a title might tie in with main theme
   Benchmark 7.Understand different aspects of advertising in media (e.g., advertising intertwined with media content, such as advertising copy presented in the form of news stories or the close association of feature articles with surrounding advertisements; the influence of advertising on virtually every aspect of the media, such as the structure of newspapers; advertisers as a pressure group; sponsorship as a form of advertising; ambience in media that is sympathetic to advertising, such as lifestyles portrayed on television)
    Knowledge/skill statements
     1.Understands advertising copy presented in forms of feature articles with surrounding advertisements
     2.Understands advertising intertwined with media content
     3.Understands advertising copy presented in forms of news stories
     4.Understands influence of advertising on virtually every aspect of media
     5.Understands advertisers as a pressure group
     6.Understands sponsorship as a form of advertising

Arts and Communication

 Standard 1.  Understands the principles, processes, and products associated with arts and communication media
  Level IV (Grade 9-12)
   Benchmark 4.Uses production concepts and techniques (e.g., auditioning, directing, producing, scheduling) for various media (e.g., theatre, film, television, electronic media)
    Knowledge/skill statements
     7.Uses production concepts and techniques for film
     8.Uses production concepts and techniques for television
     9.Uses production concepts and techniques for electronic media
   Benchmark 5.Knows techniques used to publish printed media (e.g., techniques for various journalistic products such as advertisements, newspapers, magazines; components of publication including reporting, writing, headlines, captions, and photography)
    Knowledge/skill statements
     1.Knows techniques used to publish advertisements
     2.Knows techniques used to publish newspapers
     3.Knows techniques used to publish magazines
     4.Knows about reporting as a component of publication
     5.Knows about writing as a component of publication
     6.Knows about headlines as a component of publication
     7.Knows about captions as a component of publication
     8.Knows about photography as a component of publication
 Standard 2.  Knows and applies appropriate criteria to arts and communication products
  Level IV (Grade 9-12)
   Benchmark 3.Knows ways in which to evaluate the sincerity and credibility of various media messages and productions (e.g., detect gender and ethnic bias; compare print and non-print versions of the same story, assess facts of news media for completeness, bias, accuracy and relevance; detect emotional appeals and propaganda devices; evaluating ad campaigns for various products)
    Knowledge/skill statements
     1.Knows ways to evaluate the sincerity of various media messages
     2.Knows ways to evaluate the sincerity of various media productions
     3.Knows ways to evaluate the credibility of various media messages
     4.Knows ways to evaluate the credibility of various media productions
     5.Knows how to detect gender bias in various media messages and productions
     6.Knows how to detect ethnic bias in various media messages and productions
     8.Knows how to assess facts of news media for completeness
     9.Knows how to assess facts of news media for bias
     10.Knows how to assess facts of news media for accuracy
     11.Knows how to assess facts of news media for relevance
     12.Knows how to detect emotional appeals in various media messages and productions
     13.Knows how to detect propaganda devices in various media messages and productions
     14.Knows how to evaluate ad campaigns for various products
 Standard 5.  Knows a range of arts and communication works from various historical and cultural periods
  Level IV (Grade 9-12)
   Benchmark 7.Knows forms of communication media from different historical periods (e.g., print and non-print media forms such as broadsheets, newspapers, radio broadcasts, television news broadscasts, the Internet; forms of entertainment such as radio shows, movies, television shows, music videos)
    Knowledge/skill statements
     1.Knows forms of print media from different historical periods
     2.Knows forms of non-print media from different historical periods
     3.Knows about the history of broadsheets
     4.Knows about the history of newspapers
     5.Knows about the history of radio broadcasts
     6.Knows about the history of television news broadcasts
     7.Knows about the history of the Internet
     8.Knows about different forms of entertainment from different historical periods
     9.Knows about the history of radio shows
     10.Knows about the history of movies
     11.Knows about the history of television shows
     12.Knows about the history of music videos