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Language Arts 
 Standard 10.Understands the characteristics and components of the media
  
Topics1. Critical viewing; 2. Mass media format
   Level IV (Grade 9-12)
  Benchmark 7.Understand different aspects of advertising in media (e.g., advertising intertwined with media content, such as advertising copy presented in the form of news stories or the close association of feature articles with surrounding advertisements; the influence of advertising on virtually every aspect of the media, such as the structure of newspapers; advertisers as a pressure group; sponsorship as a form of advertising; ambience in media that is sympathetic to advertising, such as lifestyles portrayed on television)
   Vocabulary terms
A.  advertising in media
B.  advertising on television
C.  media content
D.  advertising copy
E.  news as advertising
F.  feature article
G.  lifestyle
H.  advertisement
I.  media structure
J.  advertising in newspapers
K.  advertiser
L.  pressure group
M.  sponsorship as advertising
N.  ambience
  Knowledge/skill statements
  1. Understands advertising copy presented in forms of feature articles with surrounding advertisements   
  2. Understands advertising intertwined with media content   
  3. Understands advertising copy presented in forms of news stories   
  4. Understands influence of advertising on virtually every aspect of media   
  5. Understands advertisers as a pressure group   
  6. Understands sponsorship as a form of advertising   
  7. Understands ambience in media that is sympathetic to advertising (lifestyles portrayed on TV)   


Citation Log: BD(CI,125-189;​CBI,81;​TME,106-113;​*)
Citation reference
BD = benchmark, declarative
BP = benchmark, procedural
BC = benchmark, contextual

1st letter/number of each code in parentheses:
*   McREL Report
A   Australian Education Council
AASL   American Association of School Librarians
AC   ACT, College Readiness Standards
AD   American Diploma Project
B   British Film Institute
C   Considine & Haley, Visual Images
CA   California: English-Language Arts Content Standards
CB   CBE: Standards for Excellence
CBS   College Board: College Board Standards for College Success: English Language Arts
CC   Common Core State Standards for English Language Arts
D   Department of Defense Curriculum
E1   Edison Project: Primary Academy
E2   Edison Project: Elementary Academy
E3   Edison Project: Junior Academy
ES1   NCTE: Exemplar Series, K-5
ES2   NCTE: Exemplar Series, 6-8
ES3   NCTE: Exemplar Series, 9-12
FR   France: Programmes de l’ecole primaire francaise
G1   Georgia: English Language Arts - Grade 1
G2   Georgia: English Language Arts - Grade 2
G3   Georgia: English Language Arts - Grade 3
G4   Georgia: English Language Arts - Grade 4
G5   Georgia: English Language Arts - Grade 5
G6   Georgia: English Language Arts - Grade 6
G7   Georgia: English Language Arts - Grade 7
G8   Georgia: English Language Arts - Grade 8
G9   Georgia: English Language Arts - Grade 9
GAL   Georgia: English Language Arts - American Literature
GK   Georgia: English Language Arts - Kindergarten
HS   Head Start Child Outcome Framework
IA   International Baccalaureate: Middle Years Language A
IA1   International Baccalaureate: Language A1 Guide
IN   Indiana: English Language Arts
IP   International Baccalaureate: Primary
L   Literacy for the Information Age
LA   Louisiana Language and Literacy Development
MA   Massachusetts: English Language Arts Curriculum Framework
MA2   Massachusetts: Supplement to English Language Arts Framework, Grades 3,5,7
MH   McGraw-Hill Pre-K Standards
N   National Communication Association
N4   NAEP: Released items for grade 4 (2003)
N8   NAEP: Released items for grade 8 (2003)
NR   NAEP: 1992-1998 Achievement Levels- Reading
NS1   New Standards: Elementary School
NS2   New Standards: Middle School
NS3   New Standards: High School
NW   NAEP: 1992-1998 Achievement Levels-Writing
NZ    New Zealand Early Childhood Curriculum
NZ2   New Zealand Curriculum
O1   Ontario Ministry of Education, Media Literacy - Grade 1
O10   Ontario Ministry of Education, Media Literacy - Grade 10
O11   Ontario Ministry of Education, Media Literacy - Grade 11
O12   Ontario Ministry of Education, Media Literacy - Grade 12
O2   Ontario Ministry of Education, Media Literacy - Grade 2
O3   Ontario Ministry of Education, Media Literacy - Grade 3
O4   Ontario Ministry of Education, Media Literacy - Grade 4
O5   Ontario Ministry of Education, Media Literacy - Grade 5
O6   Ontario Ministry of Education, Media Literacy - Grade 6
O7   Ontario Ministry of Education, Media Literacy - Grade 7
O8   Ontario Ministry of Education, Media Literacy - Grade 8
O9   Ontario Ministry of Education, Media Literacy - Grade 9
P   Partnership for 21st Century Skills
R   Russia: Beginnings: The Fundamentals of Preschool Education
S   Speech Communication Association
SP1   NCTE: Standards in Practice: K-2
SP2   NCTE: Standards in Practice: 3-5
SP3   NCTE: Standards in Practice: 6-8
SP4   NCTE: Standards in Practice: 9-12
SS   NCSS: Curriculum Standards for Social Studies
T   Texas: English Language Arts and Reading
T1   Texas: English Language Arts and Reading: Elementary
T2   Texas: English Language Arts and Reading: Middle School
T3   Texas: English Language Arts and Reading: High School
TM   Teaching the Media
TX   Texas Prekindergarten Curriculum Guidelines
U   Understanding University Success: A Report from Standards for Success
UNK   United Kingdom: Curriculum Guidance for the Foundation Stage
UT   Utah Early Childhood Standards
V   Board of Education, Commonwealth of Virginia: Standards of Learning

2nd letter code :
E = Explicitly stated in document
I = Implicit in document

Number:
Page number of the cited document